Job description
We are seeking an experienced and results-driven Area Sales Manager to lead and grow our sales operations across the East Delta region. The successful candidate will be responsible for achieving sales targets, expanding market coverage, managing distributors and retail networks, and leading the sales team for our Gas Cookers and Deep Freezers product lines.
The ideal candidate must have 10+ years of experience in the home appliances industry, with a strong background in distribution sales, dealer management, and retail channel development within the Egyptian market.
Key Responsibilities:
Sales Management
• Achieve monthly, quarterly, and annual sales targets across the assigned territory.
• Develop and execute area sales plans aligned with the company’s growth strategy.
• Increase sales volume, revenue, and market share for Gas Cookers and Deep Freezers.
• Monitor sales performance and implement corrective actions to ensure target achievement.
Distributor & Dealer Management
• Develop and maintain strong relationships with distributors, wholesalers, and retail dealers.
• Expand the dealer network by identifying and onboarding new customers.
• Monitor distributor inventory levels to ensure product availability.
• Conduct regular business reviews with distributors to improve sales performance.
• Ensure proper implementation of commercial agreements and pricing policies.
Market Development
• Increase product distribution and availability across the East Delta region.
• Identify new business opportunities and untapped markets.
• Monitor competitors’ activities, pricing, promotions, and product launches.
• Recommend strategies to strengthen market position and customer loyalty.
Team Leadership
• Lead, coach, and develop the Area Sales team.
• Set clear objectives and KPIs for Sales Supervisors and Sales Representatives.
• Conduct regular field visits, coaching sessions, and performance evaluations.
• Build a high-performance sales culture focused on accountability and results.
Customer Relationship Management
• Maintain strong relationships with key accounts and major retailers.
• Resolve customer concerns professionally and promptly.
• Coordinate with the customer service and logistics teams to ensure high customer satisfaction.
Sales Planning & Reporting
• Prepare accurate sales forecasts and territory plans.
• Analyze sales reports and market trends to identify growth opportunities.
• Submit weekly and monthly sales performance reports.
• Recommend actions to improve profitability and operational efficiency.
Collections & Credit Control
• Ensure timely collection of outstanding receivables.
• Monitor customer credit limits and payment performance.
• Coordinate with Finance to minimize overdue balances.
Cross-Functional Coordination
• Work closely with Marketing to execute promotional campaigns.
• Coordinate with Supply Chain to ensure product availability.
• Collaborate with after-sales service teams to enhance customer satisfaction.
Qualifications
• Bachelor’s degree in Business Administration, Commerce, Marketing, or a related discipline.
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Experience
• Minimum 10 years of experience in Sales within the Home Appliances industry.
• At least 3–5 years in an Area Sales Manager position.
• Proven experience in selling and distributing:
• Gas Cookers
• Deep Freezers
• Strong knowledge of the Egyptian retail and distribution market, particularly the East Delta region.
• Experience managing distributors, wholesalers, dealers, and retail accounts.
