We’re looking for a “Performance Marketing Specialist”for a leading Emirati Marketing Hub for Creative Solutions, which is expanding its operations in Cairo and is looking for a highly skilled Performance Marketing Manager to join the creative team.
📍 Location: Cairo Festival City Mall
Job description:
• Execute day-to-day campaign activities, including ad setup, audience targeting, keyword research, ad copy creation, and performance optimization.
• Conduct regular A/B testing on creatives, audiences, and bidding strategies to improve campaign efficiency.
Campaign Management
• Manage and monitor active campaigns to ensure performance KPIs are met (CPA, ROAS, CTR, conversions, traffic, etc.).
• Adjust bids, budgets, and targeting based on performance insights and business priorities.
• Ensure proper conversion tracking and campaign hygiene.
Platform Expertise
• Maintain an up-to-date understanding of advertising platform best practices, new features, and optimization techniques.
• Identify opportunities within each platform to improve results and lower acquisition costs.
Performance Analysis & Reporting
• Prepare regular performance reports using Google Data Studio, or internal dashboards and Excel Sheets
• Analyze campaign results to identify trends, insights, and areas for optimization.
• Present findings and recommendations to the marketing team to support data-driven decision-making.
Cross-Functional Collaboration
• Partner with marketing and sales teams to align campaign messaging with overall business goals.
• Collaborate effectively with remote and geographically distributed teams to ensure alignment and smooth workflow.
Requirements
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• +3 years of proven experience in performance marketing or paid media.
• Experience in Agencies or tech-driven industries is a plus.
• Proficiency in English is mandatory
• Strong understanding of digital advertising, tracking, and optimization
• Strong analytical mindset, accuracy, and reporting skills.
• Ability to collaborate across teams and work effectively with remote colleagues
To apply, send your CV to [email protected]
Kindly mention the job title “Performance Marketing Specialist ” in the subject line.
