الوظيفة منتهية الصلاحية

Commercial Director – Job Description

Reports to: Chief Executive Officer (CEO)

Position Summary

· A Commercial Director highly strategic and results-driven Commercial Director to lead our end-to-end commercial strategy and execution. This critical leadership role is responsible for driving sustainable revenue growth, maximizing profitability, enhancing market share, and ensuring long-term customer value across all revenue streams and market segments. The ideal candidate will possess a proven track record in developing and implementing successful commercial strategies, predicting the possible benefits or losses a project might bring for the company. able to build and raise relationships with clients throughout the project, constantly updating them with changes or questions about the project. And labor involved in a company’s projects. Their duties include creating bids for new projects, identifying the risks and rewards of a project, and collaborating with other departments to complete a project.

· Strategic Leadership:

· Develop, communicate, and execute the overarching commercial strategy aligned with the company’s vision and financial goals.

· Identify, evaluate, and prioritize new market opportunities, growth initiatives, and potential strategic partnerships/acquisitions.

· Conduct thorough market analysis, competitor intelligence, and customer insights to inform strategic decisions.

· Define pricing strategies, product/service positioning, and go-to-market models for new and existing offerings.

· Own the Commercial P&L, including revenue forecasting, budgeting, and cost management.

· Revenue Generation & Growth:

· Drive significant and sustainable revenue growth across all sales channels (direct, indirect, online, etc.).

· Oversee the entire sales lifecycle, from lead generation and pipeline management to contract negotiation and closing.

· Develop and implement strategies to maximize customer lifetime value (CLV) and minimize.

· Identify and capitalize on cross-selling and up-selling opportunities within the existing customer base.

· Monitor and analyze commercial performance metrics, adjusting strategies to achieve targets.

· Set appropriate pricing strategies and policies to maximize profitability.

· Collaborate with other departments, including finance, business development, and operations, to ensure alignment and support for commercial initiatives.

· Pricing Strategy Competitive pricing vs. value-based pricing based on positioning.

· Team Leadership & Development:

· Lead, mentor, and inspire a high-performing commercial team (typically including Sales, Marketing, Business Development, Key Account Management, and potentially Pricing).

· Set clear performance objectives (KPIs), provide regular feedback, and foster a culture of accountability, collaboration, and continuous improvement.

· Sales Channel Development: Traditional trade, modern trade, online platforms, retail outlets, or a hybrid model.

· Customer & Partner Management:

· Championships of a customer-centric culture throughout the commercial organization.

· Build and maintain strategic relationships with key customers, partners, and stakeholders.

· Ensure high levels of customer satisfaction and loyalty.

· Oversee key account management strategies for major clients.

· Marketing & Brand Alignment:

· Collaborate closely with Marketing leadership to ensure alignment between sales strategies and marketing campaigns, brand positioning, and lead generation efforts.

· Leverage market insights to inform product development and marketing messaging.

· Conduct market analysis. Review current market share, sales performance, and brand positioning

· Cross-Functional Collaboration:

· Work closely with Product, Finance, Operations, and other departments to ensure commercial strategies are integrated and supported company wide.

· Represent the commercial perspective in senior leadership discussions and strategic planning.

· Operational Plan Distribution & Logistics: Local warehousing, supply chain partners.

· Sales Team Structure: Hiring, training, and assigning market managers.

· Technology & Systems: CRM, ERP, and digital sales tracking tools.

· Skills:

• Strong communication, persuasion, and presentation skills

• Persistence and determination

• A goal-oriented mindset