We are hiring a “Regional Marketing Manager” for a leading manufacturer of fruit-based soft drinks, well known for its strong portfolio of brands in the market. The company operates globally, with products sold in over 80 countries across Europe, the Middle East, and Asia.
📍New Cairo
Key Responsibilities
Regional Brand Leadership
•Own and drive regional brand strategies aligned with company vision and growth objectives.
•Translate global/regional brand strategies into locally relevant market plans.
•Lead portfolio performance reviews and recommend corrective actions.
Stakeholder Management & Influence
•Act as the primary marketing partner to Sales, Finance, Supply Chain, and Senior Leadership across regions.
•Build strong, trusted relationships with local market teams, distributors, and production partners.
•Lead alignment across markets in a matrix structure without direct authority.
•Manage senior external stakeholders, including creative, media, digital, and research agencies.
•Influence investment decisions through strong business cases and data-driven recommendations.
Consumer & Market Insights
• Champion consumer-centric thinking across all markets.
•Leverage market data, research, and analytics to identify growth opportunities.
•Drive insight-led innovation, renovation, and activation initiatives.
Integrated Marketing Execution
•Lead the development and execution of ATL, BTL, digital, and experiential campaigns.
•Ensure excellence in creative quality, media efficiency, and in-market execution.
•Drive best-practice sharing and capability building across markets.
Commercial & Trade Partnership
•Partner closely with Sales leadership to deliver joint business plans.
•Develop trade marketing strategies that drive distribution, visibility, and conversion.
•Support launches, promotional calendars, and route-to-market initiatives.
Financial & Performance Management
•Own the regional marketing budget and ensure disciplined investment management.
•Track performance, evaluate ROI, and optimize spend across markets.
•Prepare high-quality reviews, dashboards, and presentations for executive leadership.
Requirements :
Experience & Background
•Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
•7–10+ years of progressive marketing experience within top-tier FMCG companies.
•Strong experience managing regional or multi-country portfolios.
•Exposure to emerging and African markets is highly desirable.
Capabilities & Competencies
•Proven ability to lead through influence in complex, matrix organizations.
•Strong stakeholder management and relationship-building at senior levels.
•Strategic thinker with strong execution discipline.
•Highly analytical with strong business acumen.
•Excellent communication, storytelling, and presentation skills.
•Comfortable operating in fast-paced, performance-driven environments.
Key Performance Indicators
•Brand Health: Awareness, consideration, trial, and brand equity scores.
•Market Performance: Volume growth, value growth, and market share vs. competition.
•Execution Excellence: On-time, in-full delivery of campaigns and launches.
•ROI & Efficiency: Marketing spend effectiveness and media ROI.
•Stakeholder Effectiveness: Quality of cross-functional collaboration and market alignment.
•Innovation & Growth: Successful launches, renovations, and activation impact.
To apply, send your CV to [email protected]
Kindly mention the job title “Regional Marketing Manager ” in the subject line.
